Reading Response #7 – David Dubois – “Content Strategy is King in Social Media” & Jan Kietzmann, et al. – “Social Media? Get Serious! Understanding the Social Building Blocks of Social Media”
Your social media should not just exist. It needs to be a presence. Hook the reader. Make them interested. If the content is not interesting, you will have no viewers. In a way, your blog is a business and it is important to have customer loyalty. Make the readers come back and back again. The layout and appearance of the site only do so much. If the content is bland or unoriginal, your viewers will stop coming. Companies can use social media to promote their product while also entertaining the viewers like Denny’s with their Twitter which helped them increase their popularity.
To keep your blog appealing, you should follow this 3 rules:
- Content: More than the Room
- Have your goals clearly defined. Know what you are doing.
- Creative Content
- Make your content original
- Social media allows you to post new ideas as soon as they are made so they always stay relevant. Your ideas can go up instantaneously. Make sure that they are creative, while also getting your point across like the Oreo Superbowl Blackout Tweet.
- Springboards for Content
- Make sure your content is easy to share. If the content is not shared, people will not see your work. Bloggers and celebrities are a great way to get a message across.
Social media is becoming a bigger and bigger deal as more people become active on it. Even the Pope has a huge social media presence. Social media has given people a platform in order to voice their opinion specifically against corporations and products. It also allows celebrities to connect with their fans like Katy Perry, who has the most Twitter followers. People can also live tweet events or TV shows we can give instant feedback on how successful the event was.
The Seven Functional Blocks of Social Media – factors that interrelate in order to provide a social media experience:
- Your identity on social media can be whatever you make of it. You can decide how much personal information that you realize, of your age, weight, ethnicity, gender, etc.. The amount of identity necessary to use social media can vary greatly. Facebook requires a rather large amount of identity, while Tumblr requires very little to no identity.
- Conversations on social media are vital. Users need to communicate with each other.
- Sharing is all about the extent to which you can share, distribute, and receive content from others on social media. Sharing varies greatly from site to site.
- Presence is all about knowing what others are doing. Whether or not they are online or available.
- Relationships is all about how users can be connected to each other. How can they interact? What can do they do for each other?
- Reputation is how people identity themselves based on their social media. People judge themselves based on how many Twitter followers they have, how many Instagram likes they have, or how many reblogs on Tumblr. This is also how people judge other people. LinkedIn is a professional social media site where people make hiring decisions based on the person’s social media presence.
- Groups is all about the extent to which people can create communities on social media sites.
It’s also important to follow the 4 C’s for developing strategies for monitoring, understanding, and developing new social media.
- Recognize and understand the social media landscape
- Follow guidelines of other social media sites with similar goals. It makes it so the new social media is easily understood by the users and it follows a successful plan so it increases the chance of success.
- Curate the social media interactions and content. When starting a social media site, edit what goes on it in order to make it the most appealing.
- Chase information on your social media site in order to understand how users use it although it is time consuming and expensive.